Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that simple
Viral marketing has grown in popularity for consumers seeking entertainment and content creators finding new ways to reach their customers.
Chances are that every CEO out there would like to have a viral marketing campaign for their company. Why? Because it is one of the most effective types of marketing. You don’t have to spend large budgets on creating ads or getting them out there. The focus here is on great content.
What is viral marketing?
Viral marketing - or word of mouth marketing, as it was known before the technology era - has been existing for decades, but only during the past few years, since the appearance of social media networks,…
How do you go viral without social media?
Lost was created by Jeffrey Lieber, J.J. Abrams and Damon Lindelof, was produced by Bad Robot Productions, and was filmed almost entirely on location in Hawaii. The show was produced by ABC Studios and aired on the ABC network in the US. The show was also distributed across the globe with the UK showing it on Channel 4, which is where I got my hands on it. On top of it's brilliantly intricate (and often convoluted) storytelling, Lost was also known for its innovative nontraditional marketing. This came as a world-spanning alternate reality game (ARG) in 2006 called The Lost Experience.
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The game first began on May 2, 2006, in the United Kingdom, May 3, 2006, in…
Going viral is something of a dream for us B2B content creators and marketers. You’d be lying if you deny that, plain and simple
And why not? Creating original, high-quality content is a monumental task in itself, let alone marketing it and making it stand out. The thought of our content spreading across the internet like wildfire is often what keeps us going.
However, for B2B marketers, achieving virality with a well-written blog post is even more inconceivable. That’s because our audience is highly targeted professionals and business leaders, and our content is not meant to entertain or amuse. Going viral with a piece of content is somewhat akin to finally getting our "big break" in the digital industry, after writing countless blog posts, outreach emails, and what have you.
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Chart of the day: Most shared Facebook content 2017
Even though there isn’t one single formula for what makes content go viral on social media, it’s crucial for content creators to understand which type of content tends to work well online and therefore, should be pushed across their social channels.
Recently, BuzzSumo analyzed two billion articles and posts that were published on Facebook in 2017, and established the top content over the year. Although these viral posts can hardly ever be replicated, such analyses provide insights into viral content creation, through gaining as much positive attention, as quickly as possible, while also engaging with your audience.
In the analysis, experts at BuzzSumo found out most of the top posts that went viral were videos, with the exception of only 3 out of 20 top post. The most popular topics in video were:
Practical hacks
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There's no magic formula for going viral, but there are ways to boost your chances.
You’ve heard the success stories: A brand creates content that takes off unexpectedly and elevates its reach and influence dramatically.
So how do you make it happen for yourself? There’s not a magic formula, but there are steps marketers can take to increase the chances of virality.
My team at Alexa analyzed a series of websites that had posts take off like wildfire. We chose the sites we did because the publish date for the viral posts directly corresponded to a rise in the hosting site’s traffic numbers. We used Alexa's competitive intelligence tool to analyze each website’s traffic, global rank, and reach.
Analysis of Mic.com
Amy Poehler – described by one journalist as a “media darling and all-around-awesome lady” – is something of a feminist icon. It’s no surprise that millennials are enamored with the…
Including the 5 reasons your content ISN'T Going Viral...
Since its inception, the Internet has opened new doors for growing a business by sharing viral content. Today business owners are naturally still keen that they "go viral" to increase their awareness. Content marketing offers opportunities to do this through the range of content marketing formats we have available to us.
What is viral marketing?
Viral internet marketing is not to be confused with ordinary online marketing. Neither is any viral content considered marketing. It isn't enough for something to spread rapidly. As it spreads, it should help get your company noticed.
Marketing guru, Seth Godin, emphasizes that true viral marketing “must market your business in a tangible and useful way.” Now that you know the difference, the next step is to find out how marketing becomes viral.
Why does content become viral?
If we're honest, there is no…
