UK government setting stricter social media rules for children, Twitter addressing abusive content, UK marketing budgets increased at the start of year, Ryanair offers ad space on boarding passes and Amazon fake reviews giving search boost
There has been some interesting news this week, including the fact that the UK government is suggesting banning the 'like' button on social media for children in a bid to stop companies collecting their data. This is part of 16 new standards it is currently consulting on.
Twitter is finally seeking to tackle abusive content head-on with changes to the platform meaning users have a bit more control.
The UK has seen a rise in marketing budgets, with greater spend being reported in the first quarter of the year. This follows on from stagnant spend in the final quarter of last year.
In an interesting move, Irish airline Ryanair is offering advertisers the chance to bid on space…
Instagram trailling new video trackbar, Facebook banning white nationalism on its platforms, LinkedIn's new partnership with Adobe, Twitter highlighting politician's tweets that break community standards, Facebook's clamp down on political advertisers and online video subscriptions outstripping cable customers
This week has seen most of the big social media platforms release new features or make policy changes.
Facebook has banned content, searches and groups related to white nationalism and is also launching new requirements for political advertisers in a bid to make political ads more transparent.
Twitter is looking into ways of flagging tweets from politicians and public figures - including President Trump - that break community standards but shouldn't be deleted as they are in the public interest.
LinkedIn announced its new partnership with Adobe, which is aimed at offering better ad targeting on the platform.
In simpler news, Instagram seems to be trialling a new trackbar so users can skip through videos.
Other news this…
In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles
We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every step of the branding process, even social media handles, so it is no surprise that some people are hesitant to take a business name if the social media handles are taken.
In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles. Many people don’t realize that, like a domain, a social media handle is a way that potential customers can find your business online. However, like domains, you do not always need an exact match social media handle.
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Twitter has made some small tweaks to its platform, The CAP has announced new gambling ad rules, Google showcases plans for US location expansion and Instagram investigates bug that caused follower counts to fall
There are no big platform changes to unpick this week, although Twitter has announced three tiny changes to its platform, one to create clarity, another to make it easier to view profiles and the third is especially for Valentine's Day.
New gambling advertisement rules will come into play in April that are aimed at reducing the effect that such ads have on those under the age of 18. As well as affecting where and when bookmakers can advertise, the rules will also impact who can feature in their ads.
Google has announced its latest $13 billion expansion plans that will see it set up locations in a range of new states, helping to create thousands of construction jobs.
Finally, Instagram…
