Strategy

What is branding? Definitions and guidance for consumer branded goods

By Gabrielle Wright 21 Apr, 2021

Branding means fully integrating your customers' experiences of your brand. We'll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of branding

What's the definition of branding? Across numerous terms and definitions, one thing that rings true for pretty much all of them is a heightened focus on your customers' experiences of your branded goods or services, compared to your competitors. But what is meant by brand definition today? And what can brand marketers learn from this? We've all seen that, to succeed in today's competitive omnichannel environment, it's more important than ever that brands champion their key customers (both potential buyers and those with existing lifetime value) in all of their marketing activities. You need a data-driven, customer-focused approach to marketing to outpace your competitors. As a result, we guarantee that all our marketing training is integrated across our tried and tested…

How to structure an effective digital transformation plan

By Sarah Lindley 29 Sep, 2020

Digital marketing Digital strategy Digital transformation Planning Strategy

What are the essential parts of a digital transformation plan?

A digital transformation plan is a strategic, long-term plan focusing on integrated digital media channels, implementation of new technologies, and smart, digital ways of working. The purpose of a digital transformation plan is to define how to compete more effectively with digital marketing. The scope of a digital marketing plan is typically annual, but a digital transformation plan will typically be longer since this involves creating long-term digital roadmaps. Since creating awareness and achieving conversion still commonly involve offline channels such as a call-centre or in-store, digital marketing plans need to define integration between channels using techniques like customer journey mapping.

Your omnichannel digital transformation plan

Digital or online marketing is any form of marketing that involves using online channels for goals of acquisition and retention. It also includes digital technology and the use of data to target audiences more precisely with personalized messages. Understand…

What is digital transformation strategy and how does it fuel business growth?

By Dave Chaffey 03 Sep, 2020

Business Growth Digital strategy Digital transformation Multichannel RACE Planning Framework Smart Insights research SOSTAC Strategy

Digital transformation strategy to grow your business: Our recommended planning frameworks to implement your successful digital transformation

More marketers than ever are fueling growth through digital transformation. But with the stakes so high, we want to make sure you get your digital transformation strategy right, first time. That's we're here to guide you through it. Discover the success factors for creating a digital transformation strategy to grow your business, read-up on the implementation process for your digital transformation next steps, and explore our latest digital transformation research.

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Why create a digital transformation strategy?

Our research shows that today many businesses are realizing the imperative for digital transformation; to compete in digital marketing data and technology, a structured process of digital transformation is needed. The need for transformation is particularly strong in larger, international brands and organisations that…

Catch up with the competition using Digital Acceleration

By Annmarie Hanlon 14 Oct, 2014

Digital strategy Marketing planning Strategy

3 actions to kickstart Digital Transformation

Take a deep breath, you’ve managed to get the senior team to commit to a digital project and your digital transformation journey has started. The next stage requires a sprint! A big leap forward to catch up with or leapfrog the competitors. Here are three actions you can take now: 1. Benchmark against the competitors 2. Listen to your customers 3. Build a team

1. Benchmark your business against the competitors

Benchmarking will identify the biggest gaps and generate a priority action list. There are many tools available to enable you to benchmark your digital marketing capabilities as part of strategy development.

Strategic Benchmarking Tool

One of my favourites is this strategic benchmarking tool. It doesn’t require a lot of effort, so it’s painless, although the questions are thought-provoking. You could ask several team members to complete and then compare results. Simply select your answer from a drop down box…

What is branding? Definitions and guidance for consumer branded goods

Branding means fully integrating your customers' experiences of your brand. We'll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of branding

How to structure an effective digital transformation plan

What are the essential parts of a digital transformation plan?

Your omnichannel digital transformation plan

What is digital transformation strategy and how does it fuel business growth?

Digital transformation strategy to grow your business: Our recommended planning frameworks to implement your successful digital transformation

Why create a digital transformation strategy?

Catch up with the competition using Digital Acceleration

3 actions to kickstart Digital Transformation

1. Benchmark your business against the competitors

Strategic Benchmarking Tool

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