Do you, or does your organization, use SOPs for digital marketing activities?
You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more technical (think E-commerce or B2B rather than consumer brands and smaller businesses). But I believe they are a powerful technique that any business in any market can benefit from. They are particularly useful for agencies and consultants to use when working on client activities. In a larger team, in particular, they can help achieve consistency of approach and results by everyone following best practices and can support training of less experienced team members.
What is a Marketing Standard Operating Procedure (SOP)?
So, what is an SOP? In short, an SOP defines a repeatable procedure for how a business process task should best be completed by defining a series of steps or sub-tasks.
In marketing,…
Though business has changed drastically in the Internet Age, these age-old SOPs can still save your sanity
Contrary to the popular belief of some employees, a management style that relies on standard operating procedures (SOP) does not have a primary goal of driving everyone bat guano crazy with detail-oriented documentation. Actually, the entire point of SOPs, done correctly, is to make an organization more efficient by saving time and effort when faced with recurring situations. As the digital transformation of business quickens and the globe shrinks, never has it been more important to put processes in place that support the scaling of companies into a position to take advantage of the profit potential in international markets.
When the internet lurched into the mass consciousness back in the mid-1990s, it was impossible for most businesses to comprehend the ultimate effect it would have. Now, almost a few decades into the 21st century, we…
