Marketers face their own particular challenges when it comes to digital marketing for financial services
It’s not exactly considered the sexiest of industries but digital marketing for financial services is a necessity – your customers are living in a digital world, so that’s where you need to be as well. The question is, how do you compete as a finance firm against influencers, funny viral videos, memes? How do you engage your audience and keep them interested?
It can sometimes be difficult to know where to start, so, in this blog post, I’m going to share my top tips for financial services digital marketing.
Before you get started with digital marketing though, make sure that your firm is in compliance with any online promotion laws; whether there are special regulations for running a contest on social media or for data collection, it’s always best to check and protect yourself.
And now, let’s get…
