Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms
Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2025.
Research by Global WebIndex that we reference in this article shows that globally,
63.8% of the world's population uses social media. The average daily usage is 2 hours and 19 minutes (October 2024).
Since it's the start of the year, we have included the most recent research from the end of the previous year, but will update this compilation of research through 2025. We include the lastest figures for the fast growing social networks such as Threads and Bluesky which has recently announced dramatic growth as many people switch from X / Twitter.
We'll keep this post updated during 2024 as the latest statistics are published drawing on our recommended …
Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment
Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your customer’s e-commerce activities and behaviour. Personalized marketing unlocks tactics for retailers to form personal relationships with their customers during their online experience (CX), to nurture leads and drive more sales from digital marketing.
During a global 2022 survey of consumers who purchased something online in the past six months, 62% stated that a brand would lose their loyalty if it delivered a non-personalized experience. This is no secret to marketers who have watched a growing trend of personalization customer expectations and e-commerce investment to match.
In fact, the chart below shows current customer experience personalization and…
Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love
One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. Over the last 20 years we’ve seen a progressive shift from simple, text-based updates, to increasingly visual and ephemeral content, championed by app-based platforms like Instagram and Snapchat, and at the same time, social commerce has flourished.
Whilst newer entrants such as TikTok have taken this trend even further, there have also been innovations in one-to-one communication seen in the development of messenger apps such as WeChat, WhatsApp and Messenger (the latter both owned by Facebook):
It’s been interesting to see how some of these trends have converged to drive innovation in social media…
