We all know marketing in tech is done differently to other industries, but what makes a great technology company marketing plan?
The IT and High-tech industries are well-known for innovation. But having a great product is only half of the work of a successful go-to-market strategy. Now more than ever, it's crucial for marketers to step up and add value, to help differentiate and stay ahead of the fierce competition in the sector. How do you do that? Read our steps to creating a winning marketing plan for your technology company.
Structure your technology company marketing plan with our RACE Growth System
Insights from LinkedIn's global B2B Technology Buying survey show many decision-makers are active in all stages of a new technology purchase; including problem identification, vendor research, shortlisting, and purchasing. This means technology marketers need to implement an omnichannel approach to planning their tech marketing.
After all, your buyer may discover you while…
Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services' ROI from digital marketing in 2024
Over the past few years, financial service organizations have embraced social selling programs and employee advocacy. Those integrating the data they have generated by their financial services social media strategies into a single source of customer truth are flourishing.
Financial organizations are effectively engaging with digital customers, differentiating with real-time communication via social channels. There has been a clear shift from pre-review to post-review with the industry treating social media posts as interactive communication rather than static advertising.
Companies are recognizing that social media provides a wealth of value, enabling differentiation through human communication. They are driving value by integrating this with their CRM systems, tracking ROI, and ensuring compliance. To drive such value, organizations expect solutions to help them track ROI, integrate with CRM solutions,…
Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love
One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. Over the last 20 years we’ve seen a progressive shift from simple, text-based updates, to increasingly visual and ephemeral content, championed by app-based platforms like Instagram and Snapchat, and at the same time, social commerce has flourished.
Whilst newer entrants such as TikTok have taken this trend even further, there have also been innovations in one-to-one communication seen in the development of messenger apps such as WeChat, WhatsApp and Messenger (the latter both owned by Facebook):
It’s been interesting to see how some of these trends have converged to drive innovation in social media…
Paid vs organic social media strategy: Your planning essentials
Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. Facebook, Twitter, Pinterest and Instagram launching ‘buy’ buttons).
In 2022, organic reach is also continuing to shrink as the leading networks ramp up their paid social media channels to monetize platform investment. Now more than ever, marketers need to research and optimize the right organic and paid media options to achieve their goals.
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If the first era of social was engagement, the new era is acquisition and conversion. Social commerce…
Hold the gimmicks. Social media marketing in 2022 is all about your customer. Our top 5 trends will set you up for YOY success
As marketers, we're always scanning the digital landscape for new opportunities to benefit from our customers' changing behaviors online. Social media marketing trends today, like the trends we see in many popular digital channels, are undergoing rapid transformation due to increased usage and user expectations.
This article looks at the top 5 social media marketing trends recommended by experts in the field. You will find trend analysis, examples, tools, and training recommendations to help you implement new innovations in your social media strategy.
What are the top social media marketing trends for 2022?
We asked 5 digital marketing experts and the verdict is in - all our 5 social media marketing trends revolve around one very important theme:
Your customer
Distract them
Find out more about them
Support their values
Collaborate…
We predicted social media would continue to grow in 2021, and it did. Back in January, we collated your top 6 social media marketing (SMM) trends to reach and convert more customers, but how's it going so far?
Social media has proven itself to be a valuable channel for marketers to reach and convert customers. Renowned for an agile approach, social media marketing requires channel managers to keep up to date with the latest SMM trends in technical and social developments to make sure they are exploiting all the opportunities available.
It's no surprise that this year has seen unprecedented change in social media usage, alongside a whole host of other customer behavioral factors. Planning for 2021, we already knew from Datareportal's July 2020 Digital snapshot that nearly half of respondents have spent more time on social media due to COVID-19, evidenced by a 10% YOY increase in…
Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We've got the marketing tools and training you need.
Looking to strengthen your technology company's marketing strategy? As marketers, we are all striving to apply data and customer insights to our marketing activities. But in the IT and high tech sector, with competition at an all-time high, this approach is absolutely critical. Our tried and tested tech marketing solutions support IT and high tech marketing professionals to plan, manage, and optimize their marketing strategy, and win more customers.
Why invest in strategic marketing for your tech company?
If you haven't already got an omnichannel marketing strategy in place, now is the time to develop your marketing to compete in the competitive, growing, IT and high tech marketplace.
As McKinsey found in their UK B2B COVID-19 survey, the technology, media…
Chinese social media is way ahead of the rest of the world when it comes to integrating customer experience in the funnel
The constant supply of new innovations in Chinese social media has not stopped in 2021. Many Chinese social media apps now double as payment solutions, so consumers can seamlessly move between their social media streams and make purchases without leaving the app.
Fast technology and a strong customer focus have shaped the social landscape in China. It’s only a matter of time before the Western social media ecosystem starts to adopt more commerce integrations. In this article, we explore five of the latest innovations to social media in China that have taken marketers and consumers alike by storm.
1. WeChat gesture recognition
Originally set up to mark Chinese Valentine’s Day, WeChat released a popular new feature in the summer of 2020 called gesture recognition. This is a hand gesture that uses two…
The Silicon Valley Unicorn. When a platform that isn’t even out of beta has a valuation of a Billion dollars, as marketers we need to take note right? Absolutely
In May 2020 shortly after the world was thrown into disarray by the Coronavirus Pandemic, Clubhouse, a new social media site, focusing on an audio experience, entered Beta with around 1500 members. It was already being valued at $100 million dollars and it didn’t even have a website. Members trickled in through the year and then in December, it experienced hockey stick style growth. According to Backlinko, Clubhouse now has 6 million users at the time of writing (Feb 21), that’s up from 600k just two months ago.
Clubhouse marketing stats
Searches for “clubhouse app” have increased by 99x over the last 6 months according to Exploding Topics (below). They are up over 3250% over the last 90 days.
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With the launch of our brand new Learning Paths - offering practical, strategic marketing courses online - discover which marketing training solutions have been the most popular
Deciding on a marketing course to optimize your strategy in 2021 is tough. With so many marketing training options, you need a solution that's practical, data-driven, and proven to generate results, quickly. Read on to discover our Smart Insights members' top Learning Paths and resources in each membership tier.
Top Business Professional marketing course: Manage change for digital transformation
Module from Digital Transformation Learning Path for Business Professional Members
Digital Transformation is the use of new, fast and frequently changing digital technology to solve problems. However, a Boston Consulting Group report found that only 33% of significant IT projects have been fully successful since the year 2000.
The danger is that the benefits of digital transformation are not being fully achieved as organizational barriers can hold…
