The promise of Digital marketing for SMEs used to be that it is ‘quick, cheap and easy’. But from talking to thousands of small business and startup owners, I know that they just want to know what works and where to focus by setting goals, that’s strategy. Read our Essential guide on Using RACE to create a Digital Marketing Plan and Strategy for SMEs.
Unlike most sources of advice, our platform goes beyond digital tactics, since we believe that for modern marketing success, businesses and managers need to excel by developing their personal knowledge and business implementation of these 5 strategic pillars of modern marketing.
To future-proof your business to stay competitive each business from small, to medium to large needs to create a repeatable digital marketing process which features these 5 success factors:
- ONE. Competing through customer brand engagement. Understand what engages and enhances online and offline brand value driven by research on audience digital adoption and behaviour and competitor benchmarks
- TWO. Strategic integrated planning. Using a planned approach to create long-term roadmaps and shorter-term integrated multi-channel media plans.
- THREE. Performance driven by SMART objectives and deep evaluation. Using a quantitative approach to forecast realistic objectives, track performance and using analytics and testing to drive performance.
- FOUR. Martech and data-driven transformation. Selecting and managing technology including automation and machine learning to gain competitive advantage.
- FIVE. Agile processes and optimisation. Responsive to trends, refining plans and testing new platform changes and experience optimisation.
