How many businesses have achieved a single view of their customers and prospects?
This new research reviews how successful businesses have been in creating a single view of their customers. It suggests it's becoming more difficult to gain full visibility of the path to purchase with today's omnichannel consumer experience and that businesses are still facing many challenges around data and the system infrastructure to support this. Marketers are aware of the importance of trying to move towards a fuller 360 degree view of their consumers, to capture and maintain information at every touchpoint throughout the buying cycle, and how a one-to-one personalised relationship marketing approach can generate return.
This global online survey from Signal, across 17 verticals. delves into these challenges which businesses are facing in the 'cross-channel world' and reviews how many businesses are adopting a single viewpoint of their customers.
How many businesses have a single view of their customer?
The survey identifies that although nearly half have…
