New study shows how shoppers are using their Smartphones in store
We're all familiar with 'showrooming', where people visit a shop to compare products and then buy it online later, often at a cheaper price. Until a few years ago, buying online generally entailed going home, logging on and remembering exactly what is was you fancied buying back when you were in store. Easily done with big ticket items like laptops, fridges or bikes, but not so easy with products like clothes or food. Generally by the time you get home you've forgotten exactly what it was you were looking at.
But the massive advance in mobile technology over the past few years means that now pretty much every consumer has a computer in their pocket capable of checking prices in seconds. No longer is there any need to remember what you were looking at for when you get home, the whole showrooming…
