SEO

Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends in 2024

You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say this since they realize that claiming the top position in the SERP (Search Engine Results Page) drives up your SEO click-through rate CTR like nothing else. October 2023 data from firstpage.com demonstrates that ranking #1 generates a typical CTR of 39.8%. That's more than double the CTR for 2nd position, 18.7%, and nearly 4x the CTR for 3rd position, 10.2%. You can see this example below for example search term 'customer data platform". While the top 3 positions carry double-digit click-through rates, these start fallling rapidly to…

Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers

If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you don't - here's some starters for you!), you may have heard about this integrated new insights platform update from Google.

What is Google Search Console Insights?

Still in Beta mode, Google Search Console Insights is a new platform which allows content marketers an integrated overview of how their content is searched for/discovered (GSC) alongside insights about the audience and their behaviour (GA).

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[si_guide_block id="6160" title="Download Premium Member resource – Google Analytics setup audit" description="This popular template is indispensable if you're serious about the accuracy of your Analytics and applying data-driven marketing to improve results for…

We often associate the word “audit” with tax season – it’s not really a subject we enjoy thinking about. But in reality, there are so many audits that marketers can benefit from

This is especially important for your marketing strategy, to ensure you are actually delivering your marketing objectives and allocating budgets wisely.

Unfortunately, the majority of marketing teams are not closely tracking the results of their efforts. A survey from LinkedIn found that just 39% of B2B marketers were confident that their ROI measurements were accurate!

By conducting marketing strategy audits, your team can effectively assess their efforts, find current weak spots, and discover solutions for better results in the upcoming year.

But which types of audits are necessary to properly evaluate your strategy and improve it for the future?

Let’s discuss.

SEO Audit

One major mistake that many marketing teams make is…

How to rank higher on Google and what to do if your traffic suddenly drops

Everyone knows the importance of providing consistent and high-quality content on your website but determining what quality content actually looks like can be a bit tricky.

Why?

Because quality is subjective, of course, and while one person may enjoy one particular style of content, another may find it too long, not relevant enough or simply uninspiring.

Then, of course, you have Google. The Holy Grail of search engines. Everyone wants their content to rank highly on the site that receives over 63,000 searches every second.

That’s around two trillion searches per year by the way.

[si_guide_block id="11668" title="Download our Individual Member Resource – SEO strategy audit checklist" description="This SEO strategy audit checklist gives you a comprehensive list of activities to grade your organization against. By completing this checklist every three/six months, you'll be…

Voice search is an important marketing trend, with consumers wanting convenience when searching

Voice search is the future of online marketing. If your business is not optimized for voice searches, you cannot expect to reach your audience and achieve its growth targets.

The digital marketing landscape is ever-evolving, with strong new trends emerging time and again. Voice search is one of the prominent trends coming to the forefront. The reason is obvious - users love the convenience of searching by saying the search terms rather than typing them.

With the voice search trend set to grow even bigger, embracing voice search becomes imperative for every business. To benefit from voice search, there are SEO innovations to be put in place. But before delving deeper into optimization strategy, let us talk about the basics.

What exactly is voice search?

As the name suggests,…

The must-know content marketing statistics to benchmark your plans against this year

Content marketing is still very much at the heart of digital marketing, with content continuing to be a vital tactic for bringing in traffic and encouraging conversions. However, content marketing has moved past blogs and now encompasses so much more. The industry is also more competitive than ever, with content being produced on masse, making it harder to ensure yours stands out. [si_blog_banner_cta] In order to be successful at content marketing, you need to ensure that you’re taking into account more technical aspects – such as SEO – but also that you’re effectively battling for consumers’ attention. It is this battle that has led content to change at a rapid pace, with competition leading to increased levels of innovation. This is why you need to stay on top of the latest trends and advances in the content marketing arena. With this in mind,…

Content marketing that makes use of SEO should be a core marketing strategy for any e-commerce company

Are you looking for a way to systematize your e-commerce content marketing? Would you like to be able to more easily delegate the keyword research and content creation tasks to one of your subordinates? Would you like to turn all of this into a standard operating procedure that can be used over and over again? In this post, I'm going to walk you through an overview of a very specific process that can be used by e-commerce companies for their SEO and content marketing. At the end of the post, I'll point you to a number of pre-made standard operating procedures that you can easily download for customization and use within your e-commerce business so that you can more easily convert your target audience into customers.

Content marketing strategy

Content marketing that makes use of SEO should…

The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses.

Marketing Mind:

Newaz Chowdhury

My name is Newaz but I also go by Oz. I help run marketing projects within my company. I help with keyword research for SEO/PPC marketing.

I project manage our SEO projects and make sure that we send out our monthly reports on time. I also manage our social media. I do a variety of things, including business development.

LinkedIn | Website

What is your background in Marketing, and how did you come to be in the position you are in now?

I originally had a background in Economics. It's an interesting subject but it's a job field that doesn't make me happy. I did some soul searching and found marketing to be fun, creative and rewarding! I'm…

Deep linking is an effective way to drive consumers to your app, improving user acquisition and user retention.

Consumers are using mobile phones for just about everything nowadays, which makes deep linking a beneficial strategy for you to use. Deep linking is a way to drive them back to your app. It provides a strong partnership between developers and mobile marketers in order to improve user acquisition and user retention. When you think of deep-sea diving, what comes to mind? You are in an ocean of darkness, away from the surface, heading down towards the bottom - your actual destination. However, when you have no sense of direction, you can easily get lost or get distracted while taking in the beautiful marine life. [si_guide_block id="80207" title="Download our Free Resource – 10 business-limiting SEO mistakes" description="To help you get to grips with SEO best practice, this guide takes a look at some of the…

Knowing where to search for prospective clients and understanding how to pitch your SEO services, you'll be presented with opportunities to expand your client base and become a real big fish in your market

In 2019, it may seem the internet is already flooded with countless SEO agencies, and new quality clients are almost impossible to get. But the truth is, every day, a huge amount of new stores, brands and products move their operations online. In the US, e-commerce accounts for only 9% of sales. This means there are loads of new website and business owners entering the online space and waiting to be found by you. Knowing where to search for these prospective clients and understanding how to pitch your SEO services, you'll be presented with opportunities to expand your client base and become a real big fish in your market. [si_guide_block id="96392" title="Download our Business Resource – Agency guide:…