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A golden rule to rule them all

I grew up being taught the golden rule that one should always do unto others as you would have them do unto you. It’s thought which is beautiful in its simplistic wisdom. We've all thought about how much better and brighter this world would be if we all followed this golden rule. I suppose this could be a problem if you’re masochistic, but let’s assume most of us aren’t...

Email Onto Others as You Would Have Them Email Onto You

It’s not stretch at all to revise this rule to: "email onto others as you would have them email onto you" Isn’t that the best place to start? Let’ s put aside all the rocket science and just think of how much better and more effective email marketing would be if we all kept that golden rule front of mind.

Email…