What percentage of searches are on organic vs paid results
Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t tell us much about the motivations for the behaviour.
This research study considers different types of behaviour by reviewing eye-tracking for different search types on the ‘path to purchase’. It’s a UK study, similar to previous research from iProspect in the US that I reported on, but haven’t been repeated recently.
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Update: At the end of this post, I've added complementary, more recent research from Rand…
Chart of the Day: New research on web users' perception of ad types and formats
The Nielsen Norman Group has been helping make the web a better place through their research and advice on usability and customer experience for a long time. In fact, it's since 1998, about as long as I've been involved in advising on digital marketing. While their research usually has a solid methodology and sample, I've always felt, it often takes a 'pure usability' perspective that isn't necessarily useful to businesses and marketers who are promoting their service. But perhaps marketers need that counterpoint.
This research is a case in point. In this survey, participants were shown 23 wireframes (not actual ads) corresponding to different types of advertisements and rated how much they disliked them on a scale of 1 to 7. Here's an example:
So, which were the most hated?…
