Using GenAI RAG techniques to support marketing strategy development
Since I’ve been involved in digital marketing from when we used to call it Internet Marketing, I’ve always been keen to help businesses use a more strategic approach. I believe it’s essential since digital marketing is complex, and it’s vital that it’s aligned with marketing strategy and not just treated as tactical, as it often is. So, in my consulting, training, books and on Smart Insights, how to use a strategic approach to digital marketing has always been a big part of my recommendations.
The recent growth in adoption of GenAI has been fascinating for me, since although it can be used in a tactical way to support copywriting for digital channels, it has also been enthusiastically adopted for marketing and digital marketing strategy and planning as our research on digital marketing trends shows.
46% reported that they had already used AI for…
