There are two types of product descriptions: those that tell and those that sell
Words have huge power to turn even the most ordinary product into a must-have. There are two types of product descriptions: those that tell and those that sell. Most e-commerce businesses simply tell their customers about products, instead of turning them into a revenue-generating buyer.
According to research, 20% of online shopping fails as a result of missing or vague product information. Some 87% of customers rate the inclusion of product content as critical when making the buying decision. Beyond dispute, product descriptions have a huge impact on your sales. They should give consumers the information they need. They should be short, clear and to the point.
The importance of creating product descriptions
Product descriptions are just like an in-store sales assistant. They are your around-the-clock sales staff. They help you increase…
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23 May, 2014
On 3rd April 2014 Google announced that the clock is ticking until they automatically upgrade all Product Listing Ad campaigns into Google Shopping Campaigns. The timeframe they have outlined is August 2014.
Therefore we recommend that you make this switch manually before the end of July as otherwise Google will take the liberty of doing it for you.
Shopping campaigns were released in beta mode in October 2013 and then fully in February 2014.
There are many aspects to shopping campaigns that are consistent with product listing ads:
The ads are matched to user searches based on your product inventory data feed that you send to the Google Merchant Centre rather than being triggered by keywords that the advertiser sets.
From a shoppers perspective they look identical - the ads show an image of your product, the product name and price and there is the option to add…
