Advertising options come to Pinterest, a year after it launched 'Buy it Buttons' on Pins to get e-commerce traffic
Importance: [rating=4] (For Advertisers, particularly for B2C brands).
Recommended source: Pinterest's blog
Brands can now pay to increase the reach of their Pins, or to target a specific audience via Pinterest, much like 'boosting' or promoting a post via Facebook. This move has been some time in the making, as Pinterest launched 'Buyable Pins' back at the end of June 2015. These let users buy products straight from Pinterest, and were seen as a great way for Pinterest to monetize by facilitating e-commerce transactions. Pinterest decided not to take any commission on sales from Buyable Pins, so that prices on Pinterest could be the exact same as on the retailers site. Now that they've built up plenty of e-commerce traffic, Pinterest have taken the logical next step of monetizing the platform via an ad product…
