Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community
The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results without spending much of their marketing budget.
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In 2019, there’s no need to be a world-known celebrity to affect consumer buying behaviour. With a great number of sponsored posts on Instagram, modern customers trust real and authentic personalities more than ever, so it’s no wonder that ‘nano-influencers’ campaigns are on the rise.
Nano-influencers — those who are common social media users with less…
Which creators to use to raise brand awareness and maximise your ROI
In recent years, and even months, the influencer marketing industry has grown exponentially and it’s showing no signs of slowing down. In 2017, 86% of marketers reported using influencer marketing and 39% of those reported plans to increase influencer marketing spend in 2018 (Linqia, 2017). The industry is booming. As a relatively recent marketing trend, those who are new to influencer marketing may find the lingo may be a little confusing, and it may be hard to know who to use and when.
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The first phrase that must be defined is 'creator', versus the more commonly used, 'influencer'. Despite its name, those in influencer marketing generally tend to work more with creators than with influencers. Influencers are those social…
