There are winners and losers from the recent fintech marketing shakeup in the financial services sector. The key is putting your customers first as we delve into the latest trends and innovations in the finance landscape
Financial Services marketers are working amidst an era of digital disruption. Those based in traditional financial services businesses are witnessing rapid digital change, whilst new digital startup marketers are looking for fast growth and shaking up the marketplace. On both sides of the spectrum, it is agreed that financial services martech and fintech marketing unlock great opportunities to get closer to customers when done well.
Smart Insights helps marketers and managers in a range of financial services businesses. We have dedicated startup and SME marketing tools and templates, plus full-team integrated marketing training for large global corporations. One marketing principle that rings true for all financial services marketing activities is ensuring a keen focus on the…
Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there
Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where healthcare marketing comes into its own, is the sheer opportunity for data-driven personalization.
Customer-focused healthcare marketing taps into the benefits of digital transformation for manufacturing, logistics, supply chain, healthcare agents, and the patients as end-users.
Firstly, let's consider the digital disruption which puts consumers in a researcher's shoes, and making personal decisions about their healthcare, online:
47% research doctors online
38% research hospital and medical facilities online
77% book medical appointments online
But how can marketers and managers anticipate and satisfy the needs of healthcare consumers demanding products and services on-demand? In this article, we will look into some elements of digital experience, including recommended resources from our Digital Experience…
Apple's iOS 14 platform update has certainly not been without controversy. Increased customer privacy has caused problems for mobile ad providers. What do the platform updates mean for your digital marketing strategy?
Released on 16 September 2020, Apple's iOS 14 constitutes a huge overhaul in mobile customer experience. And the biggest change is yet to come!
The delayed new iOS 14 opt-in processes, penned in Forbes as 'Facebook and Google's worst nightmare', have been penciled in for January 2021. This will at least give ad suppliers more time to adjust to the changes - and it looks like they're in for a busy couple of months.
We'll be discussing what these changes mean for your business below. Plus, we'll take a whistle-stop tour of some of the platform's new features and how marketers can delight customers on their iPhone.
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Retailers, restaurants and service providers:…
A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful
The continuing growth of mobile has transformed our relationship with the web. What was once a space dominated by desktop is now very much mobile-first, with some countries seeing more than four times higher smartphone versus desktop audience.
[caption id="attachment_136176" align="alignnone" width="640"] [Image Source: Comscore][/caption]In the UK, the majority (62%) of time spent on the internet is on mobile devices, and at least 78% of adults now own a smartphone.
[caption id="attachment_136177" align="alignnone" width="640"] [Image source: Ofcom][/caption]However, the role of the desktop is by no means redundant. Data from Comscore shows that the majority…
Customers are not only looking for a great product or service but also the most convenient and appealing way to get it - ie, mobile apps.
So, there’s no uber to take you to your destination; no Google Maps to help you find the way; no Zomato to satiate your cravings, or no Amazon app to order that item in your wishlist.
How does that sound? Scary?
It is.
That is the magnitude by which mobile apps have consumed our lives.
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In recent times, we became dependant on our apps for pretty much everything.
But why did the transition happen? If most of the things that a mobile app does, can happen via a website too, then why have apps taken the front seat?
The answer is simple - convenience.
[caption id="attachment_149453" align="aligncenter" width="640"] [Image Source][/caption]According to Walker study, it is…
The great idea behind each app, the end result and why they failed
With well over two million apps in the duopolistic Apple and Google app stores - there are far more stories about app failures than app successes. The colossal flops are the really important stories because they can teach us about what not to do when designing, building, launching and marketing a new app.
Here are a few of the biggest flops in the mobile app industry, which can serve as examples of what not to do.
1. Everpix - 55,000 active users but no sales or marketing strategy
The truth is, app stores are oversaturated with similar apps while the most successful apps are unique and have a strong value proposition. If you build an app that offers similar features to hundreds of competitors, you'll likely have immense trouble winning over users. So, keep in mind that this one principle can…
Progressive web apps can help improve your social media marketing strategies by leveraging your brand
Social media has become a focal point of everyone’s lives. You want to stop wasting your time scrolling Facebook, but it’s very addictive and pleasing. I mean, even with all the negative hype about social media tactics, popular platforms like Facebook still manage to channel a significant audience.
Business models decide what to show their customers according to their shopping and online behavior, so this strategy is something that’s partially responsible for you becoming a social media addict.
It's is all part of the game and, if you want your business to succeed, you have to be really good at playing.
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In-app messaging lets you communicate with your users and keep them engaged, so they don’t uninstall your app shortly after downloading
If you want to build user retention, there’s more need now for user engagement than ever before. Users are spending more time on their smart devices, downloading apps they feel are of value and that will make their lives easier. There’s also no shortage of apps available, which means yours needs to stand out from the rest.
This is where in-app messaging comes in. It lets you communicate with your users and keep them engaged, so they don’t uninstall your app shortly after downloading.
But what exactly is in-app messaging and how can you make the most of this marketing strategy?
In-app messages are exactly that – messages that are displayed within the app and triggered according to user interaction. First-time users will have a different message and experience than those users who…
Best practice UX, UI and design principles from inside and outside the world of financial services
Finance is something that affects all of us is one way or another nearly every day of our lives. As the internet has continued to grow and give rise to new platforms, mainstream banks and emerging players alike are giving consumers more choice than ever to bank, save and manage their finances online.
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Mobile, in particular, has opened up many new opportunities to interact with our finances. At the touch of a button (or fingerprint), we can pay for things on the go (e.g. Apple Pay), make quick and easy payments, manage our budget and review spending by category:
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Some mistakes are so common they often get ignored by the mobile app development companies on the pretext of aspiring to provide something unique or different to the users
Did you know that by 2020 mobile apps are projected to generate $188.9 billion in revenues via app stores and in-app advertising?
The data published by Statistica highlights how the mobile app market is growing and shows that there is a big chance for small and mid-scale companies to capitalize on the profusely growing mobile app market.
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Though the data highlights the growth and exposes some of the opportunities available, some data also shows a decline in mobile app usage.
According to AppsFlyer,…
