Examples of essential questions to ask when structuring a digital marketing audit
Auditing your digital marketing activities is an essential technique to start a digital marketing strategy. But they’re also useful for finding opportunities to improve your digital marketing by identifying priorities you need to act on to get better results.
Knowing where to start and what to include can be difficult since although you may have your own area of expertise such as search, social media or business, you may not know about other topics. In this article, we’ll provide a comprehensive checklist you can use for your business based on the Smart Insights RACE Digital marketing framework. Each of the five parts of RACE is broken down into five parts of a linear marketing funnel to give a comprehensive evaluation of digital marketing for which I outline questions in this post.
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