Pre-flight checklist for email campaigns
Sending an email campaign can be a nerve-wracking experience for any marketer. There can be questions, doubts, and even a little fear running through your mind before you push send. Do all the links work? Are there typos that were missed? Will readers be engaged and respond to the email? Proofing and editing are a must, of course, but is that enough to ensure you haven’t overlooked anything? Sometimes you spend so much time looking at an email you miss the little details. And with email marketing being an important strategy for any business, it’s crucial that each email sent be the best possible.
To help alleviate this sending fear and also avoid the most common email errors, Campaign Monitor is happy to share this email campaign preflight checklist. It covers each part of an email, like…
Does your website have a clean bill of health?
Unless you are lucky enough to have an external agency, it can be difficult to know where to place your resources and prioritise your efforts to ensure your website is optimised; which statistics to review for engagement, how to check if your visitors can use your navigation and the list goes on. This infographic from Mediavision is a good basic top-level checklist to help you with reviewing your website, though you will need to delve further into each area. It's not an exhaustive list since there are other ideas to include usability research testing, (eye-tracking) heat mapping tools, and we are sure more can be added to this planning list.
For more advanced marketers, you can check out our Digital Marketing Strategy Audit tools for Expert Members.…
