How brands can use a Digital Marketing Centre of Excellence to improve their results from digital
Since digital marketing is so complex and changes so fasts, many businesses can be left floundering in their use of digital marketing if they don't have the right investment in digital marketing skills and best practices. It's challenging since 'change is constant', audiences move to new channels, platforms change their algorithms and consumers start using ad-blocking tech or become 'banner blind'. Because of the pace of change, many brands lack experience in dealing with the kinds of problems posed by digital marketing in 2017.
This often leads to disappointing results from digital marketing, which can then create a suspicion of digital and a failure to properly invest in the new emerging technologies and channels which will be powering growth in the years ahead.
These challenges have led to many brands utilizing a Digital Center/Centre of Excellence in order to…
How to create a digital knowledge centre which facilitates your digital transformation and helps you delight your customers.
The way brands are being built is being re-shaped. This is in large part due to consumers’ digital habits; by-passing brands completely and opting for the likes of Amazon, Google or Tripadvisor to satisfy their needs and requirements as the tools of discovery for users.
So what can brands do when their market may be ripe for disruption? Start with why you exist and how you can migrate your offering, through digital transformation, in becoming a brand of authority and trust.
Authority and trust are two key assets brands can build a distinct unique selling point.
For brands that operate in a competitive marketplace, how the brand is perceived to a wider audience can be used as an advantage, in becoming a knowledge centre for your industry sector.
Brands as Knowledge Centres
So what is a knowledge centre?
It’s…
