Kate Burnett, MD of DMA Talent, discusses the growing need for neurodiversity awareness in the professional world with the chief marketing officer of Direct Line Group, Mark Evans
An underutilized talent pool – neurodiversity awareness
There is an increasing demand within the data and marketing industry for analytical, data-minded individuals, which will inevitably lead to the talent pool becoming stretched. The Institute of Direct and Digital Marketing’s (IDM) 'Professional Skills Census 2018' report highlights 'data-related skills' as a key area with skills gaps that need to be addressed. There are a number of areas within 'data-related skills' that marketers identified as growing in importance in the future, including 'Analyzing customer data/insight', 'Data analysis & reporting', and 'Data & database management'.
There is a huge opportunity for data and marketing teams across the UK. As summarized by Robin Huggins, Head of MBN Academy/Data Lab MSc. Placement Programme at MBN Solutions.
"Embracing Diversity…
