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What do marketers need to know and do?

Exciting times for marketers who enjoy following how digital platforms evolve... It feels like 2008, as I said in my first post on Threads... Since I'll be talking about it, amongst other trends, at a Digital marketing conference in Cambridge next week, I thought, I'd better understand it, so I can predict how important it will be compared to other social networks. So I was on the invite list and this post gives my impressions and recommendations.

Ten things you need to know about Instagram Threads

1. Threads is part of Instagram, so it's easy to set up an account from your Instagram page and import the bio and links. So brand protection is less of an issue than with o other Networks. I suggest every business does this as soon…