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What happens online in 60 seconds in 2021?

By Dave Chaffey 21 Jun, 2021

With this much search and social media activity every minute, content shock is increasing as a challenge for marketers in 2021. Take a step back and ask, what happens online in 60 seconds?

When planning your marketing strategy, it can help to look at the bigger picture of what's going online these days. In this post, we ask what happens online in 60 seconds to help visualize the impact of the internet and digital technology on your customers' lives. The number of Google searches, Facebook posts, and WhatsApp messages sent in a mere 60 seconds is truly phenomenal! What's more, digital media presents a huge opportunity for marketers, but that you need quality content to compete using digital marketing.

Managing Content shock in 2021

All that content and constant bombardment with messages presents an equally huge challenge…

How do brands track the ROI of influencer marketing? [Infographic]

By Expert commentator 29 Nov, 2018

Influencer marketing infographic

Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail

Consumers are no longer paying attention to billboards when they want to know more about brands. Advertising has moved far away from that. In today’s digital world, everyone is looking for recommendations and reviews on the internet. This is why influencer marketing is creating such a buzz. Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail. So, it’s only natural that advertisers are lining up to collaborate with influencers. But what is the return on investment (ROI) that you can expect from influencer marketing? There are lots of factors you need to take into consideration. To give you a better idea about the ROI of influencer marketing, let’s take a look at the numbers. A study…

Using Social Media to Boost In-Store Sales [Infographic]

By Expert commentator 25 Jul, 2018

infographic Omnichannel retail Socia media

Boost in-store sales with social media. Infographic illustrating the many ways in which retailers can integrate their social presence with the in-store experience.

The topic of omnichannel marketing seems to be on the lips of most retailers these days. In a time when customers have multiple points of contact with retailers, the expectation is that their experience is seamlessly integrated across any and all channels.

Whether a customer is shopping in-store or scrolling through Instagram, consumers now expect each touchpoint with a brand to be consistent.

The gradual move to omnichannel marketing represents a significant shift in the thinking of retailers. No longer seen as competing opposites, the online world and the brick-and-mortar shop are now seen as complementary pieces of the whole experience. When strategically integrated, all these elements can work together to help the business thrive.

Retailers stand to…