Using GenAI RAG techniques to support marketing strategy development
Since I’ve been involved in digital marketing from when we used to call it Internet Marketing, I’ve always been keen to help businesses use a more strategic approach. I believe it’s essential since digital marketing is complex, and it’s vital that it’s aligned with marketing strategy and not just treated as tactical, as it often is. So, in my consulting, training, books and on Smart Insights, how to use a strategic approach to digital marketing has always been a big part of my recommendations.
The recent growth in adoption of GenAI has been fascinating for me, since although it can be used in a tactical way to support copywriting for digital channels, it has also been enthusiastically adopted for marketing and digital marketing strategy and planning as our research on digital marketing trends shows.
46% reported that they had already used AI for…
6 Trends and the latest practical innovations which will change marketing in the year(s) ahead
We all now know that Generative AI (Gen AI) has already made a huge impact on marketing and the wider world. Yet it will grow dramatically more in the future since, as we will see, many businesses have been surprisingly slow in adapting and adopting it. Plus there are some amazing innovations as we move towards AGI - Artificial General Intelligence where AI will possess the ability to understand, learn, and complete tasks at a level comparable to or exceeding that of a human being.
In this post, I'll cover trends covering both AI strategy and how the GenAI tools are developing.
Those of use who have enthusiastically adopted AI in our marketing have become used to the incredible ability of GenAI to create compelling copy, visuals and code when provided with sufficiently detailed prompts. However, we’re also…
