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Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools

One of the biggest updates recently - besides Google's algorithm update - is the news that the search engine will be changing how search results are displayed, which could drastically affect traffic numbers. Other stories have seen Instagram be announced at the fastest growing brand in terms of value, topping Amazon. When it comes to in-app ads, video has been found to be the most engaging in a new study. Facebook has faced more protests about its censorship of female nipples but the platform has now agreed to meet anti-censorship groups to discuss the issue. YouTube has followed in Facebook's steps to take a harsher stance on white supremacist and Holocaust denier content. Finally, TikTok is reportedly testing new tools that…

A step-by-step approach to using identity-based targeting to drive relevance for your digital ad campaigns

One of the huge advantages that digital advertising has promised marketers is the ability to target audiences more precisely and deliver personalized content and creative. Whilst TV, billboards, print and radio can reach mass audiences at scale, highly targeted digital advertising gives marketers the opportunity to drive relevance and accuracy that no other media can match. Although digital advertising has always had a degree of targeting and personalization, the introduction of identity-based targeting has taken this to a new level. Identity-based targeting has now been adopted by many of the world’s largest advertising companies, opening up new opportunities on a range of channels including Facebook, Google, Amazon and Twitter.

The advantages of identity-based targeting

Good advertising always starts with a clear objective. For brands looking to build mass reach and frequency to drive awareness, broadcast media is a highly…

Social video shares are king, making video one of the most powerful marketing tools in your arsenal

In case you’re not yet convinced how dominant video is on the internet landscape, here’s some compelling data. According to 2017 Cisco projections, online videos will comprise more than 80% of all consumer internet traffic by 2021. The internet has officially become a watching, rather than reading, medium. The implication: to stay on the forefront of this video binging, you need to become a strategic producer of videos for your brand. You also need to post them where your prospects’ gaze and attention will increasingly be focused: social TV apps. [si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a…

Facebook's Community Standards update, New brand loyalty research, new playable Facebook ads, consumer views on Netflix advertising and Twitter's new live stream with guests feature

This week, Facebook has updated us on how it is enforcing its Community Standards with its third report. The report includes new data in a bid to make sure its enforcement is more transparent. New research has revealed that brands who form emotional relationships with customers are likely to see better brand loyalty, showing that the human element and storytelling really do benefit companies. Facebook has launched its new playable ads, aimed at providing users with a trial of advertised mobile games. As Coca-Cola announces working with Netflix on Stranger Things season three, a study has found that most subscribers are totally against ads being added to the video streaming service. Finally, Twitter has announced a new feature. Those who live stream will now have the opportunity to add audio-only…

Google search results update, LinkedIn's ad tab, Instagram data breach, digital ad complaint increase and Pinterest does Pride Month

This week has seen a few interesting announcements, including the fact that Google is updating how its search results look, impacting the way paid results are showcased. LinkedIn has announced that it is aiming to improve transparency with a new ad tab for company pages while Facebook is investigating a possible Instagram data breach. On top of this, the ASA has released data on advert complaints, showing that complaints about digital ads now outpace those about TV adverts. Finally, Pinterest has revealed some interesting data around Pride Month, as well as some new features to help celebrate it. Find out more about these stories with our latest news roundup.  

Google updates mobile search results

Google is updating the way its search listings look,…

Google's new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter's anti-vax warning

There are a number of platform changes that you need to know about this week, including Google's update on what its first-price auction model will look like for Google Ads Manager and its publisher exchange. Facebook has changed its rules around Live following the issues it experienced during and after the Christchurch terrorist attacks. Aiming to be stricter and reduce the spread of harmful content, the platform has tightened up its regulations. YouTube is making it easier for brands to advertise via its home feed by introducing ads that use images rather than videos. LinkedIn has also made some great changes to help make it easier for those using the platform to job search or recruit. Finally, Twitter has introduced a new result for anyone searching for anti-vax-related…

Consumers don't trust influencers, Facebook launches 3 new ad tools for small businesses, Amazon storing UK biometric data, Facebook relaxes cryptocurrency ad rules, Google's new consumer privacy plans, Facebook removes "dangerous users", digital ad revenues top $1bn, Facebook political ad warning and Singapore passes 'fake news' law.

This week has seen a number of big digital and marketing stories in the headlines. We've taken a look at some of the biggest, including new findings that show only 4% trust information shared by celebrity influencers, bloggers and vloggers. On top of this, Facebook has announced three new advertising tools that are aimed at helping small businesses make the most of the platform. There are also concerns being raised about a new Home Office contract that could see Amazon storing biometric information belonging to millions of people in the UK. Other Facebook news reveals that the platform is loosening its rules on advertising related to cryptocurrencies…

Twitter's new reporting tool ahead of elections, LinkedIn's new 'services' feature, Facebook suing a company for selling fake 'likes', Instagram replacing travel brochures, Sri Lankan blocks social media following terrorist attacks, Snapchat seeing user recovery and Google adds fun Avengers-themed feature

This week has seen another update to Twitter, this time to help stop the spread of misinformation ahead of elections. A new reporting feature will allow users to flag incorrect information that could influence people's election decisions. LinkedIn is helping freelancers and business-owners showcase their services on their profile with a new trial feature. Facebook has launched a lawsuit against a company and individuals who have been selling fake engagement on Instagram. New research has found that more people turn to Instagram to find holiday locations than travel agents, with many people choosing destinations based on how photogenic they are. The Sri Lankan government has blocked social media while investigations into the terrorist attacks…

Singapore proposes a new law to stop fake news, Mark Zuckerberg calls on government internet regulation, Amazon stops aggressively marketing its own brands and the ASA uses tracking technology to assess ads aimed at children

This week has seen Singapore suggest a new law that could ultimately fine tech giants for failing to stop the spread of fake news. If passed, companies could be fined up to SGD$1 million for breaking the regulations. While Singapore's suggest law has met with criticism, Mark Zuckerberg is calling for more regulation when it comes to the internet. The Facebook founder wants governments to be more involved with updating current rules in four key areas. Amazon has stopped aggressively marketing its own products following complaints, opting for a softer approach to showcasing its own brand items on its platform. Finally, the ASA has used tracking technology for the first time to see what ads are being served to…

Instagram trailling new video trackbar, Facebook banning white nationalism on its platforms, LinkedIn's new partnership with Adobe, Twitter highlighting politician's tweets that break community standards, Facebook's clamp down on political advertisers and online video subscriptions outstripping cable customers

This week has seen most of the big social media platforms release new features or make policy changes. Facebook has banned content, searches and groups related to white nationalism and is also launching new requirements for political advertisers in a bid to make political ads more transparent. Twitter is looking into ways of flagging tweets from politicians and public figures - including President Trump - that break community standards but shouldn't be deleted as they are in the public interest. LinkedIn announced its new partnership with Adobe, which is aimed at offering better ad targeting on the platform. In simpler news, Instagram seems to be trialling a new trackbar so users can skip through videos. Other news this…