UK desktop ad viewability improvements, Google's first-price auction rollout, Facebook's political ad policies changes, YouTube's inappropriate content removal update
This week has brought with it the news that the UK is seeing great rates of desktop ad viewability, with viewability reaching a record high in the second quarter of the year - great news for digital advertisers!
In other advertising news, after months of testing, Google is set to start rolling out its new first-price auction rollout, which has reportedly had good results so far.
Facebook is also making changes to ad policies, this time relating to political ads and those that tackle social issues. These changes are aimed to provide greater visibility over political advertising ahead of the 2020 US elections.
Our final big news story is the week is that YouTube has provided an update on its efforts to remove inappropriate content from the platform, with thousands of hate speech videos being…
Facebook's US 'Clear History' rollout could be delayed, Snapchat has added new features to Lens Studio AR, Instagram is testing a new messaging app, Facebook bans The Epoch Times from advertising, Google Assistant answering ability improvements, Facebook adds 3D photos to Android
Facebook's 'Clear History' tool has started to be rolled out but it could be delayed in the US due to a court case.
Snapchat is making it easier for users to create AR experiences by adding new features to its Lens Studio AR.
Instagram is testing a new type of messenger app aimed at close friends and featuring automatic updates.
Facebook has banned pro-Trump The Epoch Times from advertising on the platform after it broke advertising rules.
Google Assistant is now able to answer more questions, suggesting that voice search is set to become more popular.
Facebook has finally rolled out 3D photos to a number of Android devices and has expanded the number…
Facebook rolling out 'Clear History' tool, Twitter blocks Chinese state-backed accounts, YouTube removing chat function, New LinkedIn Live guide, Twitter's new video ad bid and Facebook's new movie ad tools
This week has seen Facebook finally announce the rollout of its 'Clear History' tool, which will enable users to have more control over their off-site data. While it is only available in select locations, for now, the tool will soon be available to all Facebook users - but what impact will this have on advertisers?
Twitter has announced that it has blocked a number of accounts that were found to be backed by the Chinese state in the wake of growing tensions between protestors and police in Hong Kong, with Facebook following suit.
YouTube has announced that its chat function will no longer be available from next month, with more focus being put on public comments and YouTube stories.
LinkedIn has released a new…
Pinterest's new shopping features, Twitter's drag and drop function, GDPR issues for Facebook's Like button, Twitter's Q2 growth and Facebook's streaming aspirations.
There have been a few social media updates as platforms release new features and update functionality.
Pinterest has launched two new features that put more focus on online shopping rather than social media and making it easier for e-commerce brands to drive sales through the platform.
Twitter looks to be testing a new drag and drop feature that will make ordering images within a tweet much easier. The platform has also reported strong Q2 growth.
A new ruling could mean that website owners are responsible for the data collected by the Facebook Like button under GDPR rules. Facebook has also reportedly contacted streaming services about making their services available through a new device.
Find out more about these stories with our news round up.
Pinterest…
Omnichannel is the preferred marketing method, Facebook sees app usage decline, Instagram testing new Stories notification list, Pinterest launches Mobile Ad Tools and Facebook reaches $5 billion data privacy agreement
Facebook has had a bit of a busy week, with internal research looking at its app's decline going public and the $5 billion US Justice Department fine being confirmed. On top of this, the platform has also agreed to a raft of new data privacy measures with the FTC.
In other news, research has revealed that consumers from all generations prefer an omnichannel experience rather than just a traditional or purely digital approach.
Instagram is reportedly testing a new type of notification list for Stories, which could be a sign that new features are on the horizon.
Pinterest has also launched new features, with its latest ad tools allowing brands to create advertising campaigns on the go via mobile devices for the first time.
Read…
Twitter's new design, Amazon anti-competition investigation, UK digital tax plans, Facebook's scam ad tool, Instagram removes like count
This week has seen Twitter launch it's new design for desktop users, with the jury still being out on how it is being received.
Amazon is set to face a probe to see if it is using third-party seller data unfairly.
The UK government has announced that it will push ahead with a plan to tax tech giants more going forward.
Facebook has responded to a lawsuit by introducing a new tool for reporting scam ads in the UK.
Finally, Instagram is testing out the removal of it's like count in six new areas.
Get more detail on all of these news stories below in our latest news roundup.
Twitter updates desktop site
Twitter has updated the look of its primary desktop website in a bid to improve personalization…
Facebook faces data transfer challenge, British Airways fined for GDPR breach, Facebook is reducing reach of exaggerated health claims and Instagram launching anti-bullying tools
This week has seen Facebook facing another challenge over its users' data and GDPR implications relating to its transfer of data to US servers.
British Airways has also received a historic fine following a hack that breach GDPR rules.
In more Facebook news, the platform is limiting the reach of ads that feature unsubstantiated health claims.
Finally, Instagram is launching new anti-bullying measures in an attempt to make the platform safer.
Find out more about these new stories in this week's news roundup below.
Facebook faces data transfer challenge
Facebook is being challenged over its method of transferring data from the EU to the US for business purposes. According to the Irish data protection commissioner, the way in which data is transferred does…
Facebook changing business Page info, the CMA investigating impact of digital advertisers on consumers, Twitter's updated search results and MPs call for digital political campaigning electoral law changes
Following the excitement of Google's updates last month and several changes to social media platforms, the start of July seems to have been fairly quiet. It seems the marketing world is taking the beginning of this month at a slower pace, which is reflected in the big news stories of the week.
This week comes the news that Facebook is scrapping some of the Pages info sections on August 1st, so you need to get these updated.
A UK government agency is launching an investigation into the possible harm that digital advertisers could be doing to consumers, which could have huge implications for platforms like Facebook and Google.
Twitter has added some more context to search results in a bid to make…
Facebook and Instagram are powerful platforms, but you need to make sure you are using them in the right way and at the right time
Social media has proven to be a really effective marketing platform for all sorts of businesses. Facebook and Instagram are hands down the top-picks amongst them, and here's why.
Facebook enjoys over 1.4 billion active daily users and 500,000 more are added each day. Aside from serving as one of the top marketing tools for B2C businesses, it equally offers B2B marketers a great choice with its 'Page' and 'Group' features.
Instagram, on the other hand, is emerging as a global marketing tool for B2C businesses. The latest statistics from Omnicore show that Instagram has inspired 72% of users to buy something they saw on the app.
Nevertheless, it takes more than pure statistics for these two platforms to effectively impact your company.…
Google to launch RCS messaging, brands failing at acting on social purpose, influencer marketing under fire, TikTok explodes in China, Facebook Top Fan targeting
We've taken a look at some of the news stories you should know about this week, including:
Google made an interesting decision when it announced that it was no longer waiting for phone makers and networks to roll out RCS messaging. The tech giant is set to make the improved messaging service available for select Android features by the end of the month after a lot of delays.
A survey has revealed that while social purpose is important to brands, they are failing to walk the walk when it comes to actually putting initiatives in place. This could ultimately leave to issues when attracting both customers and talent.
Influencer marketing has come under fire after it was revealed that a 'surprise' life event was actually part of a marketing opportunity,…
