Why Your Marketing Department Needs a New Marketing Plan and Marketing Budget — and Some Templates to Get You Started
Managing a marketing department often means having to prove that your marketing budget is money well spent. Since the ROI of marketing isn’t always obvious, it can be easy to get caught up in the never-ending cycle of reacting to analytics and reports. Chasing visitors, followers, subscribers, leads and sales can become a game of chasing fleeting metrics instead of thoughtfully executing a plan to accomplish the big-picture goals of your marketing department.
[si_guide_block id="66555" title="Download Expert Member resource – Marketing budget spreadsheet template" description="This Smart Insights budgeting spreadsheet template has been created to provide a comprehensive checklist of modern marketing activities you need to budget for including managing digital experiences (mobile and web), content marketing-led campaigns and traditional offline channels."/]
This is a problem that can be solved with two vital documents:…
