How three very different brands gained social success by creating Facebook campaigns that engaged users and got them talking
In our Facebook marketing guide we share lots of examples of practical techniques for businesses to achieve their goals. We're always on the lookout for new examples to share, so we 'put our heads together' in our team to share those we liked best from this year. We'd be interested to know which campaigns you rate from this year, please share to Facebook, Twitter or LinkedIn. The examples we have chosen are all remarkable for getting cut-through and engagement to support the goals of the organisation. Thinking of our RACE planning framework, Facebook (and other social networks) can support all the parts of the customer lifecycle goals from achieving reach, encouraging interactions, generating conversion and customer engagement. We have chosen these three examples since they achieve these across very different categories.[si_guide_block id="19998" title="Download Premium Resource – Facebook…
