An example of how to structure a digital marketing strategy plus examples from other sectors
We launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to start when creating a digital marketing strategy. The most popular downloads were templates for structuring a digital marketing strategy. We quickly found from member feedback that examples were important, and we now have examples of digital marketing strategies in many sectors, which we cover at the end of this post.
Although digital marketing platforms and technology has changed immensely in this time, particularly with the recent growth in use of Generative AI, the fundamentals of creating a digital strategy are the same. Some of the AI recommendations on digital marketing strategy and many of the human ones fail to get these essentials right, they go straight to recommending different digital marketing channels…
From executive presentations to digital channel spreadsheets, we've got examples of digital marketing plans for early startups through to multinational enterprises
Whether you're starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, not just the why, of structuring their approach to digital marketing. Because of this, we have always included examples with our templates, regardless of the type of plan.
Sharing examples can also be useful for onboarding your team in the marketing planning process, or getting marketing strategy buy-in from senior management.
In this blog, I'll share examples of different types of marketing plans to help you decide how to scope and structure your own plan.
Marketing plans - the hardest part is knowing where to start
We regularly receive feedback from our members that step-by-step templates and guided examples are useful resources for marketing planning.
For example, our Free Member digital marketing plan template…
