The best Digital marketing tools for B2B promotion in Russia
One of the most effective channels to attract B2B customers is Digital marketing, and Russia is no exception. A foreign marketer or an entrepreneur planning to create a comprehensive Digital strategy in Russia faces many questions – how to work here, what platforms give the best results? The strategy of attracting customers using digital channels includes a variety of solutions, such as:
Search engine optimization;
Contextual advertising (PPC);
E-mail marketing;
White papers;
Working with social networks.
Digital marketing tools for B2B promotion
Contextual advertising (PPC)
Contextual advertising is one of the marketing tools which allow the displaying of ads only to those users whose potential sphere of interest matches or coincides with the subject of promoted products or services.
The undeniable advantage of contextual advertising is a quick result. No need to wait for months to get higher up…
