Kellogg’s initial foray into the Indian market is generally agreed to have been a failure, although it’s now doing well in terms of both market share and sales growth in the subcontinent.
As part of our series of in-depth case studies with TranslateMedia looking at major brands tackling major new markets we look at Kellogg's attempts to crack the tricky Indian market.
But are Indian consumers ready to accept breakfast cereals?
Kellogg’s initial foray into the Indian market is generally agreed to have been a failure, although it’s now doing well in terms of both market share and sales growth in the subcontinent.
In this article, we’ll examine what went wrong, and discover how Kelloggs recovered from its initial problems in this challenging market.
An unsuccessful first foray into India
The world’s leading producer of cereals and a major snack foods manufacturer, Kellogg’s entered the Indian market way back in 1994.
Kellogg’s is no stranger to…
