Whether you outsource a deep learning solution to a vendor or bring that expertise in-house, here’s what marketers need to do to make deep learning work.
Technology continues to push the boundaries of what’s possible for marketers. While most marketing executives understand that software can drive growth, not everyone is familiar with the underlying technologies that power the latest tools.
That’s okay because your job is to put software to work, not put it together. But a basic understanding of how some of these tools work can allow you to make better decisions about where to invest your budget. With that in mind, let’s take a look at one technology that is typically accompanied by a lot of hype but little clarity: deep learning.
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Making sense of deep learning
Modern marketing teams are concentrated on full-funnel engagements and want to track every interaction prospects have with their company through the website, content, events, and…
