It's all about the story...
It’s a jungle out there, dog eat dog, and unstructured data is proliferating at an exponential rate. As a marketer you have to be careful, you don’t want to get sucked into this digital Wild West, even the quickest out there could get stung.
Yet, there are opportunities to be had, little nuggets of 24-carat gold that can provide your business with a cutting edge worth millions. Sounds like an opportunity, right?
However, just as the prospectors found it tough trying to make a buck during the 19th century Alaskan gold rush so businesses are finding it increasingly difficult to make sense of how to make big data pay. So even at this early stage of its evolution businesses are asking, what does the future of big data look like?
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There isn’t an easy answer but…
