The call to action, or CTA, is the darling of the digital scene, a must-have for marketers in every webpage or piece of content. But don’t be distracted by their trendiness; CTAs are far from new...
A CTA is simply another way to express an age-old marketing question: "What do we want our target audience to do?” In turn, CTAs are only the latest iteration of the many techniques used to transform customers from strangers into friends.
[si_guide_block id="74453" title="Growth hacking guide" description="How to start and sustain a more agile approach to grow your business and optimise your online marketing"/]While we've been making CTAs for centuries, that doesn’t mean they are a walk in the park. Many business owners and brand designers trip up when they try to turn their beautifully crafted websites into tools that actually…
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