How to make your contest promotion more effective
There are a number of factors that will impact conversion rate for a contest campaign. In this article, I will talk about conversion rates for contests specifically. Keep in mind however, the general principles outlined can be related to coupons, samples, loyalty, email, content and other types of digital promotions.
Note: Specific examples provided below have been sourced from Qoints’ repository of digital engagement and performance data.
Conversion Rate Optimization 101
No matter how many consumers you reach online with the message to enter your contest, some will drop off the radar during their engagement with the promotion before fully completing the entry process, or converting. When thinking ahead to the end of your promotion and how many full conversions you’d like to have when it’s all said and done, you can build a stronger case for choosing certain tactics over others.
The first consideration…
