9 Key Content Types For Your Ecommerce Site
With so many ecommerce websites in each category, how can a retailer cut-through if they're not a 'high street brand'?
And while each of them is unique in their own way, they all have something in common too. They aim to deliver what their visitors expect to find, from products to great user experience AND useful content.
Content is the backbone of today’s marketing strategies.
Be it a short snippet in an AdWords ad or a lengthy blog post, it helps you to attract new visitors and build an audience.
But there is another type of content - the generic information about your store, which should be available right from the home page that convinces users to buy from you.
Here are the 9 content types every ecommerce site must have.
1. Shipping Information
You know that, to many shoppers, the cost of shipping is one of the key factors…
Knowing if you’ve got a successful retail SEO campaign all starts with picking the right metrics
With a wealth of information at your fingertips in Google Analytics, how do you determine what the key performance indicators (KPIs) are for your website? Everyone wants to demonstrate the value of organic campaigns but since the cruel and unusual punishment of the removal of the organic keyword conversion report in Google Analytics to be replaced by the opaque 'not-provided', it can seem difficult to measure the impact of all the hard work although the improved Search Console-Google Analytics integration does help. Before we dive into the KPIs, it’s important to remember a few things when you’re pulling data out of Google Analytics and drawing conclusions from this…
What is data without human interpretation?
As with any quantitative data you get the what but not the why. Human interpretation of this data is where the…
