What are the six essential parts of a campaign planning template?
Today's marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE customer customer lifecycle visual:
In this article, we'll step you through an effective structure for briefing marketing campaigns to an agency or in-house team that has been used by tens of thousands of businesses in different sectors including financial services, retail, travel and consumer brands. I will also answer some of the key questions about marketing campaigns.
I originally developed our template for structuring one-day training courses on Creating Effective Marketing Campaigns that I ran for the Chartered Institute of Marketing in the UK. We emailed the Word template to course participants after the training so that they could adapt it to their planning process.…
