Best practices and examples of building a brand in 2014
For many new businesses and startups, failure is not an option to be considered. Unfortunately, failure is exactly what the majority of new companies face the first time they introduce their brand on the internet. Far too often, e-commerce endeavours fail and the sad part is that most of the time, the owner has no idea what may have happened.
If this sounds like something you have been through, it may be time to take a good, long look at your branding strategy.
Why many branding strategies fail?
Many people do not realize exactly what a brand is or what it means to have one. They have a vague idea… yet never take the time to understand fully the concept or even realize that there is more to it than a recognizable logo. They find an appealing image, slap a catchy phrase onto it,…
