Best timing for Email sends

Email marketing trends 2021 – 5 trends to watch

By Lewis Dormer 19 Jan, 2021

Industry experts explore the email marketing trends set to impact your strategy in 2021 and consider how COVID-19 has permanently and positively changed email marketing

In 2020, email marketing trends, like so many parts of our work and personal lives, had to undergo a rapid transformation.

As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email marketers have adapted in many innovative and inspiring ways heading into the new year.

In this blog, five of the brightest minds from the world of email marketing provide their key trends for 2021. With email continuing to play a vital role in nurturing, acquiring and retaining customers, it’s time to explore the opportunities that lie ahead.

Email marketing through the K-shaped COVID-19 recovery

As we head into 2021, COVID-19 continues to impact marketing strategies and budgets within…

How and why does timing matter to Email Marketing?

By Expert commentator 06 Oct, 2017

Best timing for Email sends

When is the best day and time to send an email to suit your target audience?

When most email marketers consider how time relates to their efforts, they’re quick to focus on what hour is best to blast their communications. While deploying emails at an unfavorable time can certainly lead to lower engagement levels, many other time-related variables should also be considered — audience demographics, life milestones, the price of the service or offering that’s being marketed, and more. With a deeper awareness of the issues in play, you can use the “time factor” to your advantage and better set up your campaigns for success.

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Timing Is…

Best day of the week for sending marketing emails? [Infographic]

By Dave Chaffey 18 May, 2017

Best timing for Email sends

Which day(s) and times work best for maximum impact for B2B and B2C?

"Which day of the week is best for sending email?" has been a common question since marketers started email marketing. As with a lot of questions about good practice, the right answer is : "it depends", but it's fun to speculate. Ideally you want your email to arrive in the inbox of as many people as possible when they're sitting at their desk or picking up emails on go via smartphone. Greater impact will also be helped when there is less competition in the inbox from other email marketers. So Saturday and Sunday can be best for this.

[si_guide_block id="5508" title="Download Paid Member Resource – Email Marketing Strategy Guide" description="This comprehensive guide shows you how to take your email marketing strategy to the next level, covering a lot more than tips to improve your creative and copy, although we do…