Mobile, social video and messaging apps: The big trends to inform your 2017 strategy
Each year, analyst Mary Meeker, a partner at KPCB does a rather fantastic job of curating a vast range of pertinent internet marketing stats , and 2016 is no exception. Her 213 slide presentation is 'packed to the gills' with a panoply of charts, graphs and data. You can view the whole deck below:
For those without the time to browse all 213 slides, we've picked out they key points for marketers, just as we did last year, so you can stay abreast of the latest trends.
#1 Rapid Smartphone growth concentrated in emerging markets
We saw last year that mobile outstripped desktop for the first time when it came to web traffic. This year we see Smartphone use continuing its strong…
Chart of the Day: Top festive adverts on Youtube since November 1st.
Take a stroll into any retail store and you will instantly know that the festive season is upon us once again. Thanksgiving is less than two weeks away in the US and on this side of the Atlantic the burnt circles remain across the country from bonfire night. Both these events give the green light to marketers across the top retail brands to release their Christmas adverts. These adverts can make or break a brand during the holiday season, whether it is based on humour, humility or emotion the bottom line come January will be - did it increase sales based on last year.
Since November 1st, the six Christmas adverts that have been first to launch include John Lewis, Argos & Burberry. It's been hard to miss the now yearly flurry of social media activity for the latest John Lewis Advert #BusterTheBoxer (67k likes…
