Smart Insights Alert: How will retargeting be affected by changes to iOS11 and macOS High Sierra Safari users? Google also updates Adwords in response to Apple’s ITP for Safari
Apple is making massive waves again, this time in the advertising industry (but not in a good way for digital marketers). Apple has introduced ITP - Intelligent Tracking Prevention - for those using their Safari browser, a new feature in their upcoming software update. Marketers are facing one more obstacle in their online advertising campaigns as this new feature will essentially prevent you from Retargeting your customers effectively.
Safari, Apple's default browser, is used by 14.9% of internet users - a small proportion, but a proportion of a target audience that may no longer be accessible because of this ad blocking. Retargeting is a great way to persuade users to return to a site or convert into a paying customer, a major feature of marketing today.
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Affiliate marketing, done well, offers a way to circumvent the ad-blockers
The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them or they are tricked into clicking them on their small mobile screens. Successful brand marketing depends on building relationships with consumers, and as customers demand more control over the types of ads they see, affiliate marketing has proven to be an effective way to establish, strengthen, and maintain these invaluable relationships more authentically.
The Affiliate marketing concept is simple: Brands hire affiliates, who may be bloggers, publishers, or other companies, to promote a product or service using their own blogs, websites, or social media channels. Affiliates are paid a share of any sales or a commission resulting from their efforts. Compensation for affiliates may also take the form of incentives, discounts,…
