Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025
I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem to be helpful based on the comments on LinkedIn and when I present them. I hope that's because I try to keep them practical. They’re also a way to keep readers of my books in the loop during the gap between new editions. This last year we’ve published the Eighth edition of Digital Business and E-commerce Management and next year the ninth edition of Digital Marketing: Strategy, Implementation and Practice.
I guess, I must enjoy the challenge too, since for many years, there weren’t significant new trends, more of an evolution, but that changed last year with the growing usage of Generative AI which was the most exciting innovation of recent years.…
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms
Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2025.
Research by Global WebIndex that we reference in this article shows that globally,
63.8% of the world's population uses social media. The average daily usage is 2 hours and 19 minutes (October 2024).
Since it's the start of the year, we have included the most recent research from the end of the previous year, but will update this compilation of research through 2025. We include the lastest figures for the fast growing social networks such as Threads and Bluesky which has recently announced dramatic growth as many people switch from X / Twitter.
We'll keep this post updated during 2024 as the latest statistics are published drawing on our recommended …
