Black Friday Sale - Up To 57% Off
Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's includedTwitter users have high expectations and if you have a Twitter presence, regardless of whether you are using it as a platform for customer service or brand awareness, then it's important to respond quickly and appropriately, or it could be damaging to your brand.
Did you know that only 15% of the FTSE 250 companies respond to tweets? this is worrying given that 17% of consumers are using this channel to ask questions to leading brands.
Like any social media channel, you should only post content if you have a strategy and the resources to interact in a two-way conversation to engage with your followers. Leadsift's research has drawn up a snappy visual to provide a toolkit for responding to your Tweeters to maximise engagement.
Tips include: Not including a CTA link in your first sentence, personalising your response by their name and considering using punctuation:
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Turbocharge your results with this toolkit containing 12 resources
The Social Media Marketing toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your campaign strategy If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that …..
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
What do marketers need to know and do? Exciting times for marketers who enjoy following how digital platforms evolve… It feels like 2008, as I said in my first post on Threads… Since I’ll be talking about it, amongst other …..
