Importance: [rating=3]
Recommended link: Twitter blog announcement
From September 18th Twitter updated their profile page layout. The most significant change relevant to marketers is that a profile image can be uploaded. Recent images uploaded have also been given more prominence.
It’s a move which mirrors a similar feature on company pages for Facebook and in Google+.
The layout change also appears to give more scope for updating the background image to give more information about a company. Increased horizontal space now seems to be available for this than has been possible in the last couple of years.
The examples that Twitter gives of using the new header option aren’t too inspiring. Twitter’s own new profile page is limited.
You can see from this example that the layout change does give more emphasis to your URL and the value proposition, you offer followers through Twitter, now placing it front and centre, so it could be worth taking a look at this Bio wording also.
This is straightforward, you can upload a new header in Twitter’s Design settings.
Has anyone see any good examples of updated profiles?
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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