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See what's includedWell it didn't take long for a service compiling the most popular Twitter lists by category. Thanks Listorius! Here are a selection:
Twitter introduced Lists, a major new feature, End October 2009, which should help all Twitter aficionados manage the Twitter firehose better since if offers categorisation / grouping of Tweets from related sources by interest - however you define interest! It's your choice. You can also follow lists compiled by others to save time. A good example from Robert Scoble is shown below. This should also be an improvement on ad-hoc lists like this popular post I created on the Best marketers to follow on Twitter for learning about digital marketing - I have now converted these lists into Twitter lists I follow on my Twitter account.
As I'll also show below, it will also give brands using Twitter a new way to assess the engagement of their Twitter audiences compared to competitors.
To give you a feel for this feature, these are lists I'm on after a few days (thanks for listing me!) - you can see from the names of the lists that I'm mainly perceived as a digital/Internet/e marketer since my tweets are across all digital marketing, although I'm on some more specialist niche lists such as SEO or email marketing.
Of course, I'm a small fish in the Twitter pond, so to get a better idea of how lists will be used, it's worth checking out uber-blogger Robert Scoble who has created many lists, some of which are already popular and follow lists by others.
The main implications of the new feature are around brand engagement and reputation management. They're fairly obvious...
You should review who is listing you though the "listed" link on the right of your Twitter home or profile page and evaluate.
This will become a lot more useful once online reputation management tools and Twitter aggregators such as Tweetdeck and Seismic incorporate this. I can foresee that similar lists will be aggregated to show the most useful people to follow on a topic in a similar way to Wefollow and will get really useful once only the most popular Tweets are rated using a similar mechanism to Postrank.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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