Importance: [rating=4]
Recommended link: Twitter Analytics
Previously Twitter's analytics service has been limited to advertisers, but that changed this week with an announcement via Twitter:
Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think!
— Ian Chan (@chanian) August 27, 2014
Just as it says in the title to this article, if you're already signed into Twitter in your browser, if you go to http://analytics.twitter.com. There is no registration process, but a little bizarrely, you just have to access the dashboard URL and you should then see updates. Until then you will just see a blank dashboard:
For more information on what you can see in Twitter's analytics see this post from Twitter introducing the Twitter Analytics dashboard.
Enjoy!
This is the type of insight you will get, but possibly you wont see this many impressions... or this amount of engagement...
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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