Importance: [rating=4]
Recommended link: Twitter SMB impact research
2014 has seen some great new opportunities for smaller businesses to use Twitter to expand their reach, generate leads and understand the effectiveness of Twitter.
We previously alerted readers to the rollout of the free Twitter dashboard/analytics and the self-serve ad platform. Both updates removed the need for big budgets (minimum $10000) or verified accounts. These updates were great if you were in the right countries, but were limited to the US, UK, Ireland, Canada and select other countries initially.
So this update is simply to share the news that access is now available to many more countries - so do share the word!
A big welcome to @TwitterAdsNord! Self-serve Twitter advertising is now available to businesses in Sweden, Norway, Finland and Denmark.
— Twitter Small Biz (@TwitterSmallBiz) November 5, 2014
These are the countries these options are now available now.
Twitter has also shared some research on the influence of Twitter on SMBs.
In fact, a recent internal study of Australian Twitter users showed that 70% of survey respondents feel better about an SMB after following them and reading their Tweets:
Most importantly, after discovering an SMB on Twitter, the research shows the consumers take actions that have a direct business impact, with 62% having purchased something from an SMB because of Twitter.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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