We thought this research worth sharing since it's completed by Twitter's own data scientist Douglas Mason. It suggests which types of content marketing via Twitter may be more effective. Mason examined millions of Tweets from verified users (that's big brands and celebs) to see whether some types of Tweets receive more engagement than others.
Is it the hashtag, video, tweet containing a digit, a quote or photo? His findings discovered that there are differences by industry and as expected, they do boost retweets. Though which are more impactful than others? on average, sharing photos boosts engagement more, followed by videos and quotes.
Access the full research via Twitter's blog where you can select the effect for different media sectors.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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