Though one of the worst designed infographics in the world, yet there's some very interesting food for thought here from Focus in regard to:
- Budgeting and planning resources for running social media marketing, it does of course cost! Interestingly no cost of content on here, which I find very odd as what's fueling social media marketing otherwise?
- Finding ways to understand the value and deliver ROI from that investment - the idea that a Facebook fan or Twitter follower is worth more is fascinating to go quantify in your business
- Be clear on the benefits, I am not surprised at all as to the order of perceived benefits and how low down lead generation is
Make sure that you click to enlarge it!